Settler Structures
Growth Plan
Growth Plan
3.26.26
A system to attract the right projects and build a predictable pipeline.
@2026, Foxwerx Group
Our Conversation
Call Recap
Current Focus
- Improving website performance
- Increasing visibility (SEO)
- Exploring radio as a channel
Current Challenges
- Inconsistent lead flow
- Missed or delayed follow-up
- Limited visibility in search
Opportunities
- Attract better-fit projects
- Improve lead handling and conversion
- Build a more predictable pipeline
Key Interest
- AI webchat and voice receptionist
- CRM integration and automation
- Understanding how everything connects
You don't just need more marketing.
You need a system that captures and converts demand consistently.
Root Cause
It's not a marketing problem
It's a systems problem.
The Shift
Most builders follow this path:
Ads
Website
Lead
BuilderWerx
A Better Path
Visibility
Capture
Qualification
Conversion
What This Means
We don't just generate leads.
We build the system that turns leads
into the right projects.
into the right projects.
Strategy First
Everything starts with a clear plan.
Growth Blueprint
01
Ideal Client + Project Profile
Define exactly who you want to work with and what projects to pursue.
02
Visibility Strategy
Map out how the right clients will find you.
03
Funnel + Lead Flow
Design the path from first touch to signed contract.
04
CRM + Automation
Build the infrastructure to manage and nurture every lead.
05
6–12 Month Roadmap
A phased plan with clear milestones and priorities.
Messaging + Creative
Strategy becomes execution.
Website
Ads
Content
Follow-Up
Everything aligned.
The System
SEO/GEO + AI Visibility
Get found by the right clients at the right moment.
Conversion-Focused Website
A site built to turn visitors into qualified leads.
AI Lead Capture
Engage and qualify leads instantly, around the clock.
CRM + Automation
Keep every lead organized and moving through the pipeline.
Everything works together.
Website = Conversion Engine
Not a brochure.
Attracts
Draws in the right visitors through SEO and visibility.
Guides
Leads prospects through a clear, intentional journey.
Qualifies
Filters for the right fit before you ever pick up the phone.
The Gap (Before)
Missed Calls
Leads reach out and get no answer.
Slow Response
Hours or days pass before anyone follows up.
Lost Opportunities
Qualified prospects move on before you connect.
They choose another builder.
The System (After)
Instant Response
Lead Qualification
Automated Follow-Up
Organized Pipeline
What's Included
AI Webchat
Engage website visitors instantly and capture leads 24/7.
AI Voice (Optional)
Answer calls automatically and qualify leads by phone.
CRM Pipeline
Track every lead from first contact to signed contract.
Automation
Follow-up sequences that run without manual effort.
Channel Strategy
SEO → Capture Demand
Rank where buyers are already searching for builders.
Ads→ Accelerate
Paid ads to speed up lead flow
when the system is ready.
when the system is ready.
Radio → Awareness
Broadcast to build brand
recognition in your market.
recognition in your market.
We sequence for performance.
Phased Approach
Foundation
Website + SEO + CRM + AI
Optimization
Improve conversion
Scale
Ads + radio
Key Principle
Do not scale demand
until the system is ready.
until the system is ready.
Radio (Later Phase)
Radio works best when:
Website Converts
Traffic has somewhere effective to land.
Leads Handled Instantly
The system responds before interest fades.
Reel
01:50
Vimeo
Radio
00:30
Vimeo
Radio + Pandora
00:30
Vimeo
Radio
01:00
Vimeo
Radio
01:00
Vimeo
Radio
00:15
Vimeo
Typical Media Budget
$3K – $6K media
First 90 Days
1
Month 1
Strategy + setup
2
Month 2
SEO + optimization
3
Month 3
Website + AI live
What Changes
More Qualified Leads
Attract prospects who are the right fit from the start.
Faster Response
Engage every lead instantly, day or night.
Better Pipeline
A clear, organized view of every opportunity.
Improved Close Rate
Convert more of the right leads into signed projects.
Cost Comparison
Investment in Context
Traditional Approach
Website
$12K – $25K upfront
SEO
$2K – $4K/month
CRM + Tools
Additional monthly costs on top of everything else.
Fragmented Systems
Disconnected vendors, no unified strategy.
Traditional Approach
First-Year Investment
$40K – $100K+
BuilderWerx
What's Included — All-In
Website Included
SEO + AI Visibility Included
CRM + Automation Included
AI Lead Capture Included
Strategy + Execution Included
No large upfront cost. No fragmented vendors.
BuilderWerx Investment
$4.5K–$6K
Monthly Investment
$54K–$72K
Annual Investment
The Difference
No Large Upfront Cost
Start without a massive capital outlay.
One Connected System
Everything works together from day one.
Built for Performance
Designed to generate ROI, not just activity.
Pricing
Investment
Recommended
Growth System
$4,500 – $6,000 / month*
Build a consistent, qualified pipeline.
Website
SEO + AI
CRM
Ads
AI & Automations
*+Ad spend
Next Level
Growth + Acceleration
$6,500 – $8,500 / month
Website
SEO + AI
CRM
Ads
AI & Automations
Deeper Strategy+Creative Involvement
*+Ad spend
Simple Framing
One additional project per month often covers this investment.
Recommended Path
1
2
1
Start
Growth System
2
Then Scale
Growth + Acceleration
Start with Growth System. Then scale.
What You're Getting
A System
Built infrastructure that captures, qualifies, and converts leads automatically.
A Strategy
A clear, phased plan tailored to your market and goals.
A Partner
An experienced team invested in your long-term growth.
Everything starts with strategy.
Next Steps
01
Align Priorities
Confirm the goals, timeline, and ideal project profile.
02
Confirm Scope
Finalize which plan and services are the right fit.
03
Begin Growth Blueprint
Kick off the strategy phase and start building the system.
BuilderWerx
Most agencies generate leads.
We build the system that turns leads into the right projects.
Flexible Starting Point
We understand every business moves at a different pace.
Entry Point
$500 / month
Focus Areas
- AI webchat
- CRM foundation
- Basic automation
- Initial lead capture improvements
Purpose
- Introduce AI and automation into your business
- Begin improving lead handling and efficiency
Many clients start here and expand into a full system as they see results.
This is not a replacement for the full growth system — it is a starting point.